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Faculty Details

Ms. Yasha Purohit

Assistant professor

Yasha.purohit@imaginxp.com

BIO

As an innovative and versatile professional, I have built a distinguished career that spans across fashion design and education, culminating in my current role as a UX Design Faculty at Vivekanand Global University, affiliated with ImaginXP. My academic journey is marked by a robust foundation in fashion design and further enriched with a master's degree in fashion management. This diverse educational background has allowed me to integrate creative design principles with user-centric methodologies effectively. Throughout my career, from being a Men's Designer at Aagam Mens Designer Studio to leading as the Head of the Design Department at JIET Institute of Design, I have dedicated myself to advancing the field of design. My involvement in curriculum development, student project oversight, and fostering a positive university image highlights my commitment to education and industry excellence. I am passionate about nurturing the next generation of design leaders, emphasizing the seamless blend of aesthetics and functionality to create engaging user experiences.

Additional Administrative Titles -

  • Course Coordinator M.des (UX), Faculty of Design

Academic Degrees-

  • UX Design Certification Course
  • MFM (Masters in Fashion Management)
  • MA in Economics
  • BA Honors in Economics
  • 3 years specialization in Fashion Design

Academic Appointments-

  • Started as Lecturer (2019) – INIFD Jodhpur
  • as Assistant Professor (2020) – JIET Institute of Design and Technology till (2023 July)
  • as Assistant Professor (UX Design Faculty) (2023 Aug) - Present

Professional Experience -

  • 2017 – PRESENT (7 YEARS)

Degree Courses -

  • B.Des (UX)
  • M.Des (UX)
  • B.voc (GD)

Executive Education & Other Non-Degree Programs

  • Manish Malhotra – Bridal wear designing Course
  • Sustainability in Fashion Design (COURSERA)
  • Visual Elements of User Interface Design (COURSERA) - Pursuing
  • Digital Marketing (Google)

Research Interests -

  • User Experience, Interaction Design, History of Ornaments, Design Thinking, Visual Merchandising, Sustainable Fashion, Consumer Behavior, Ethnography, Craft revival, traditional textiles of India etc.

Publications -

  • Total 1 Paper International Journal of Retail management and Research Impact of Visual Merchandising elements on apparel buying behaviours at organized retails Pune city

Teaching -

  • UG/PG/PhD